ILLUSTRATION DESIGN FOR PEPSI GLOBAL CAMPAIGN THE ART OF FOOTBALL
PEPSI + BITIS HUNTER + DIYE
Art Director: Thuận Võ
Graphics: Diego Jimenez @diye.dg
From Messi’s unstoppable presence and reign over the pitch to Marcelo’s tenacious playstyle, each athlete has a unique attribute that Pepsi is bringing to life through a series of bold, black & white portraits captured by renowned lensman Danny Clinch.
Clinch’s photographs - which capture the spirit, character and energy of each Pepsi teammate – act as the canvas for extremely personal artistic overlays created by visual artists from the athletes’ home countries. Diego Jimenez (aka DIYE) (Argentina), Bicicleta Sem Freio (Brazil), Dennis Schuster (aka DXTR) (Germany), Kim Sielbeck (US) and Iain Macarthur (UK) designed their own graphic interpretations of each player’s story.
- Messi x Danny Clinch x DIYE: DIYE created a visual metaphor, the Lion, to represent Messi on and off the pitch: an explosive playmaker and the undisputed king of the pitch who carries a great legacy.
- Marcelo x Danny Clinch x Bicicleta: Energy and impact in the artwork from this artistic duo is parallel to Marcelo's heart and soul, with various story elements speaking to Marcelo's interests, his hometown and resilient dedication to family and football.
- Kroos x Danny Clinch x DXTR: Playful illustrations portray Kroos as the "maestro" – a precise leader on the pitch orchestrating masterful play with incredible finesse.
- Lloyd x Danny Clinch x Kim Sielbeck: Lloyd's duality on and off the pitch –aggressive and relentless, but a player with great humility – is illustrated by Sielbeck with a mixture of rigid and organic elements forming a wild landscape of complex emotions and depth, with the strongest of wills to succeed at the heart.
- Dele x Danny Clinch x Iain: With Dele's high sense for fashion, shapes and patterns create movement with all things flowing to Dele, conveying his unpredictable, yet masterful and daring personality and play style.
FINAL ART PEPSI + MESSI + DIYE
Orgulloso de haber podido trabajar para mi ídolo Lionel Messi @leomessi , ilustrando lo que él significa dentro y fuera de una cancha para la nueva campaña de PEPSI @pepsi #LOVEITLIVEIT con los mejores futbolistas y artistas de diferentes paises.
Fotografía de Danny Clinch @dannybones64
Ilustracion por Diego Jimenez @diye.dg
Fotografía de Danny Clinch @dannybones64
Ilustracion por Diego Jimenez @diye.dg
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Proud to have been able to work for my idol Lionel Messi @leomessi, illustrating what he means on and off a field for the new PEPSI @pepsi campaign #LOVEITLIVEIT with the best football players and artists from different countries.
Photography by Danny Clinch @dannybones64
Ilustration by Diego Jimenez @diye.dg
Photography by Danny Clinch @dannybones64
Ilustration by Diego Jimenez @diye.dg
GRAPHIC APPLICATIONS by VAULT 49
